Gathering consumer insights gives you a better understanding of consumers’ preferences, needs, and perceptions of your brand, helping to hone your brand voice and brand positioning. While the trend for cpg brand positioning agency has been moving toward online retailers (especially post-COVID), many cpg brand positioning agency still produce content for traditional methods of sales and marketing. Some agencies specialize in the creation of video content, while others can help design packaging and labels for specific products. Most agencies will usually focus their efforts on the business and its brand, with all other marketing efforts as an offshoot or support for the primary push. However, CPG companies are in the somewhat unique position of their products having equal or more prominence than the brand itself learn more.
We give cpg brand positioning agency a comprehensive marketing approach so they can stand out and stay ahead of the curve. We use data and insights to make a science out of creativity, building your brand recognition, increasing consumer loyalty, and driving sales. In a sea of CPG brands, standing out and capturing new customers can be a challenge. Partner with VELOX for data-driven campaigns that boost visibility, build consumer trust, and drive revenue.
At this stage, it’s worth researching your competitors and making a list of what they’re doing well, what elements of their branding you can take inspiration from, and what isn;t working so well for them . Ultimately there will be hundreds, if not thousands of brands selling a similar product to you so you need to know what they’re doing. Conducting analysis on your competitors within the cpg brand positioning agency industry is key if you want to stand out in a market.
This way your audience knows what to expect from you and knows what they can rely on you to deliver. Whether it’s toothpaste, toilet roll, chocolate, or potato chips, there are a variety of options already available on the shelves so your CPG packaging must stand out. This is the moment in which you need to pin down exactly what makes your brand unique. They value human rights, social and economic justice and are committed to making a positive impact on the environment.
Look for metrics such as sales growth, market share increase, brand awareness improvement, and customer engagement enhancement. These indicators will give you a clear picture of the agency’s capabilities and their potential impact on your business. Craft targeted email campaigns that nurture leads, drive conversions, and build brand loyalty. We leverage powerful data segmentation to personalize messaging and maximize ROI for your CPG marketing efforts. We craft engaging content that resonates with your target audience across all major social media platforms. Utilize in-depth analytics to optimize campaigns and maximize engagement, turning followers into loyal brand advocates.
So, in order to stand out your cpg brand positioning agency must be on the mark, from the packaging design all the way through to the core values of your brand. If you’re a company working in the CPG sector, established or just starting up, it’s important to consider whether your branding is resonating with your audience, or getting lost in the sea of other product options. Take the next step and unlock the full potential of your CPG brand with one of these top-tier marketing agencies. Explore their notable clients, key services, and industries served to find the perfect match for your CPG brand's marketing needs. Partnering with SPM Communications allows you to tap into their relevant experience working with CPG brands and benefit from their strategic approach to brand building. With a focus on creativity and scaling, Chapell helps you acquire more consumers by delivering targeted messaging.
With strong connections to major retailers like Target, Kroger, Publix, Walgreens, and Walmart, Immotion knows how to endear brands to consumers while exciting retailers. Their offices are located in Fort Worth, TX, and they've successfully worked with clients such as Martha Stewart Kitchen, CoCo Goods Co., and Wisconsin's Finest. Brandettes, a top-rated CPG marketing agency, pioneers category-defining creativity, blending digital expertise with flawless execution. Specializing in beauty, food, and lifestyle brands, they drive growth for clients such as Apricot Lane Farms Lemonade, LA Fresh, and Omnilux.
Circana transforms complexity into clarity with the most complete view of the consumer, inspiring actions that unlock business growth. Collaborative forecasting works especially well for seasonal merchandising and promotional events, when accurate inventories and execution are pivotal. For example, real-time information ensures that a store stocks enough of a popular brand of jarred gravy ahead of the Thanksgiving holiday in the U.S.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share. We build product positioning rooted in objective, real-world consumer experiences and interactions. The ability to forecast demand with data-driven precision is foundational to operational efficiency, profitability, and customer satisfaction. To optimize data for better forecasts, it is important to learn more about the different methods of collecting and using information. Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth.
Shifting consumer preferences towards sustainability and personalization further intensifies the pressure. Uncover insights to inform activations that increase shopper engagement and sales across all channels. No matter what your goals are, we'll help deliver relevant and specific value to each one of your shoppers.
Merz Branding is a trusted agency known for its strategic approach and ability to deliver compelling marketing campaigns. With a track record of success, cpg brand positioning agency provides effective solutions tailored to the unique needs of CPG brands. Business-to-business websites go well beyond the standard, simple e-commerce business-to-consumer site. You’re marketing a product to businesses with huge knowledge, solid budgets, and little time for slow or unprofessional web design. The old search engine optimization adage is as apt as ever; if you’re not first, you’re nowhere. Using consumer insights, you can reshape your branding, making a stronger connection with audiences new and old.
SPM Communications is a PR agency specializing in the food and beverage category. When working with Connectivity Media, you can anticipate what it takes to reach your goals and receive expert guidance and support along the way. Even better, the agency offers guidance and support to anticipate what it takes to achieve success. They even have a specialized team for web design to make sure your landing pages are attractive and your product pages are optimized for search engines.
Modern web design and digital marketing will see you coming to the fore of your industry. We’ve worked with a wide variety of cpg brand positioning agency across different product categories, from food and beverage to home goods and beyond, each with its own unique set of goals and challenges. Our close, trusted relationships with each brand and the holistic approach we’ve taken in order to drive the results that matter to them. Understanding consumers, creating compelling stories, designing impactful visuals, and reaching consumers where they are is how Array helps product companies go from napkin to shelf every day.
If you would like to learn more about our expertise and the outcomes we have achieved for our clients, feel free to request our portfolio, case studies, proven track record of success and accomplishments. DN3 Austin crafts compelling brand narratives that resonate with your target audience. We utilize a mix of cpg branding and content marketing to establish your brand identity across various digital channels. This includes developing targeted cpg online advertising campaigns that reach the right consumers at the right time. Our team stays ahead of the curve on cpg marketing trends to ensure your brand remains relevant and top-of-mind.
SPM Communications' commitment to monitoring trends and providing proactive support positions them as a valuable partner for CPG brands seeking comprehensive PR and marketing services. Their strategic focus and creative-driven approach enable them to unlock innovative solutions that connect their clients to their potential customers. With a strategic focus and a creative-driven approach, they unlock innovative solutions that connect their clients to their customers. Their commitment to providing exceptional marketing services positions them as a reliable choice for brands seeking impactful and results-driven solutions on a daily basis. Their expertise in digital marketing enables them to optimize campaigns for maximum impact and provide valuable insights for business growth.
In addition to these brand development services, When required by a client our offerings include a broader spectrum of branding work such as web design, trade show booth design, POP and in-store displays. These additional services complement our core offerings, ensuring a cohesive and comprehensive branding strategy that spans both physical and digital touch-points. As a leading packaging design firm and branding company, we are equipped to handle all aspects of your brand’s visual and strategic presentation. Yes, we can showcase a variety of successful packaging design case studies from other brands within your industry. Brands that permit us to share our work can be found on the results page of our website. Additional examples may be available so inquire if you would like examples from your specific industry or category.
Our Path to Performance™ process is built to help DTC brands succeed at both omnichannel digital and retail. Our integrated strategy, design, and consumer testing framework ensures your packaging drives conversion in real-world shelf conditions. We’ve helped fast-growing DTC brands like Earth Breeze & Ollie transition into retail by optimizing their pack for impact, engagement, and measurable sales lift. And because ecommerce is still part of the journey, we also create digital assets that tell your brand’s story and elevate performance across online channels. Magnetic Creative has been delivering everything from brand design to messaging and paid media to most of its clients for over 10 years.
Together we’ll define topics your brand can be an authority on, and serve up this content to the right channels, driving brand affinity, customer loyalty, product sales, and social influence. The ones that win think beyond product features to connect on an emotional level. Helping you craft and mature an identity that makes your products feel less like a commodity and more like a meaningful experience. Every step of our pack design process draws upon deep diagnostic insights that give us an unparalleled understanding of your category and consumers.
Slicebread helps brands, products, and personalities become a movement that elevates them to the top of their market stratosphere. Choose Hiebing for an agency who can find the most meaningful and memorable ways to move your target audience and, ultimately, your bottom line. You are a company interested an agency who works integrally and synergistically with each brand in the digital world.
As we said above, it all starts with brand strategy as without it you will have nothing to base your offering around and your target audience won’t know why they should come to you over industry competitors. As much as packaging design is a vital part of how you are going to attract your audience to your product, your brand messaging is what will evoke emotion and push them to become a customer. With a lot of the industry being made up from food, beverages, and cosmetics, it’s important to consumers that brands value what goes into products, as well as the effect the products may have elsewhere. Our familiarity with the CPG domain is profound, rooted in our experience of addressing the sector’s distinct challenges.
What sets us apart is our ability to provide unique holistic reports, offering invaluable insights into your brand's performance. We adopt a multi-attribution approach to assess the real impact of our paid media strategies. We're not afraid to think outside the box and get creative with your digital marketing campaigns.
We test pack messaging in contextual environments to trial new product ideas faster and more accurately.
See how cpg brand positioning agency launched a strategic campaign for Wild Planet, encouraging new buyers to dive into the sea of sustainable seafood. Maximize customer relationships to either solve a business problem or capitalize on an opportunity. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media. Explore the differences between two e-commerce giants, assessing which platform suits your selling needs for handmade or scalable products.
Outloud also supports marketing pushes across different social media platforms, ensuring that your product has maximum coverage and exposure to your targeted audience. It also evaluates campaign performances for even better insight into what works—and to apply it to your next product launch. The agency leverages a curated selection of influencers with high engagements, making your product far more likely to reach an audience primed to buy.
Through proprietary integrations across a network of premium mobile partners, AdAdapted targets grocery decision-makers and creates brand connections through content and utility that simplify planning and shopping. For several years now, BrandBourg has had a strategic and creative cpg brand positioning agency, the Canadian division of Grupo Bimbo, a global leader in the baking industry and an important player in snacks. In the following exchange with BrandBourg, Tania shares her vision of branding for any CPG company.
